Via Bazaarvoice
PDF e-book exploring corporate global expansion. Full e-book is available here.
Via Bazaarvoice
Although each ERG gets their own unique, tailored icon, all ERG icons are intended to be cohesive and unified. To achieve this I maintained color, style, and logo placement across the board. I also worked closely with each ERG to ensure the imagery chosen is as inclusive as possible.
Via Bazaarvoice
A sampling of social banners for various webinars. All webinars can be found here
Via Bazaarvoice
As a member of Bazaarvoice’s Diversity Equity and Inclusion task force, I was honored to design the company’s 2022 Black History Month social materials. I consulted with coworkers of color and we agreed upon a concept focusing on Black strength and Black joy, while simultaneously paying homage to Black roots by using colors from the Pan-African flag. Deliverables included Instagram stories and articles following Black content creators, reading lists, and Black beauty brands.
My personal jewelry brand that I developed in January 2020. Primrose Threads allows me to build my other creative passions through craft, while flexing my design muscles with brand identity and website development.
Via INK Communications
Susan G. Komen Austin (now Susan G. Komen Greater Central and East Texas) saves lives by meeting the most critical needs in our communities and investing in breakthrough research to prevent and cure breast cancer. As the lead designer for the Susan G. Komen Austin account, I had the opportunity to explore new ways to utilize Susan G. Komen’s national brand standards while still creating something new and unique to the Austin chapter.
Via INK Communications
Working with WFM 365 provided a wonderful opportunity to create some colorful, fun work that also received high visibility. Part of the work I did for WFM 365 was a series of ongoing social animations, to be displayed across channels, promoting seasonal items. These animations were also displayed prominently in every 365 store across the country on aisle endcaps, as well as large display screens against the walls.
Medium: Illustrator, InDesign
Object: Conceptualize and design campus-wide campaign for the renovation of the Cal Poly UU. Phase I incorporated general information and promoted the referendum. Phase II gave specific voting information and was released closer to the vote date.
Promoted January and early February. Object was to spread awareness for the campaign.
Promoted in the weeks leading up to the vote dates.
20,000 pamphlets were printed to distribute across campus.
Computers across campus were given a referendum screensaver.
A large scale display was placed prominently in the center of the union.
Several window paintings were installed above UU entrances.
4 ft displays were set up around the union containing key information as well as pamphlets for students to take with them.
All ASI employees wore ribbons containing important voting information.
A large scale project created in tandem with the INK Research and Insights team to create a comprehensive deep dive into 365’s stores and target audiences. Resulted in final printed books.
Motion Graphics project with INK Research and insights, promoting the work they do through a case study with CORT Furniture.
Via INK Communications
Several Instagram stories illustrated using Wacom Cintiq Pro. Through these stories I explored beyond CORT’s brand standards and played with illustration and new color schemes. This adjustment in style and tone was part of a new strategy to appeal more to the millennial audience. In conjunction with these illustrated stories, CORT also began working with college-aged influencers, and styling their furniture photography in ways that created an overall improved aesthetic aimed at trendy, younger consumers.
Via INK Communications Co.
Various character illustration pieces, including pieces for clients such as CORT Furniture Rentals, CSID, and EVAN IT.
Medium: Wacom tablet
Illustrated characters used in a large SXSW presentation about data security and what hackers really look like, not stock photo men wearing hoodies and google glass eyewear.
Illustrating the recruiting process to promote a CORT Furniture Twitter chat event. Each color in the scheme used across the characters was then utilized for a different chat question graphic.
EVAN IT had an existing character style developed by a previous designer (pictured on the right). I created a new character, who represents the tasks an office manager must juggle, ensuring to enhance, but not stray from the original character illustration style.
